Inclusive Recovery

How we can co-create value and make a positive impact?!

We aim to localize and accelerate these international plans through grassroots and multi-stakeholder partnerships.


Are you curious to know what gender equality and women’s empowerment in tourism would look like?

This global report published by UNWTO explores key 5 themes and give in-depth examples of good practice to illustrate the contribution tourism is making towards the UN Sustainable Development Goal 5 - Achieving Gender Equality and Empowering all Women and Girls.

  1. employment;

  2. entrepreneurship;

  3. education and training;

  4. leadership, policy and decision-making; and

  5. community and civil society

The report sets out seven key findings and each one of them is linked to a corresponding recommendation:

  • Key finding 1: Targeted interventions by public, private and civil society actors – such as promoting equal pay, tackling sexual harassment and recruiting women into high-level employment – help to promote decent work for women in tourism.

  • Key finding 2: Gender-sensitive legal and macroeconomic policies at the national level increase women’s economic empowerment in the tourism sector when they are implemented effectively.

  • Key finding 3: Investment in skills training for women – including training on soft skills and awareness raising on available training opportunities – and gender equality training across the sector, lead to greater outcomes for gender equality.

  • Key finding 4: Gender equality strategies for the tourism sector are vital for women’s empowerment, and must be backed by institutional and budgetary support.

  • Key finding 5: Women can be empowered politically and socially through tourism when links are made with the broader community and civil society organizations.

  • Key finding 6: When targeted gender-sensitive training is provided and women have access to appropriate technology, the digitalization of tourism can offer exciting new opportunities for women’s innovation and empowerment.

  • Key finding 7: The availability of sex-disaggregated tourism data allows for better targeted gender equality interventions in the sector and leads to greater women‘s empowerment.

READ and download the full report by clicking this link


United Nations World Tourism official website

UNWTO Inclusive Recovery Guide for Women in tourism

This guide released by UNWTO as part of the International Women's Day 2021 celebration empowers women, improves their safety & boosts a better livelihood for all.


Make key information available to all.

A substantial divide persists between women and men and between girls and boys in Internet access and use. Tourism should be part of the solution to enable women’s access to the Internet, which is often limited due to illiteracy, financial or domestic concerns. When women and girls have access to the Internet and the skills to use information and communications technologies, they have the opportunity to start new tourism businesses, sell products to new markets, and better-paid jobs and access education as well as health and financial services.

Taking into account the digital gender divide, information on COVID-19 aid and recovery packages for the tourism sector should be disseminated through a variety of communication channels, and should especially target mothers, youth and older women.

Develop diverse skills for a post-COVID-19

Develop training programmes targeting women in tourism. Governments, national tourism administrations, the private sector and women’s grassroot organizations should develop targeted capacity building programmes on IT skills, soft skills, networking and high-level training for women’s career progression. The training becomes more effective when gender-equality and gender-sensitivity training are made available to tourism policy-makers, managers and employees.

Diversify women’s market access and fair trade. Many tourism products and services crafted and commercialized by women would benefit from support to expand their market access. Enhanced access to digital technologies, online platforms and improving women’s digital skills can enable them to reach new markets and advertise their services to wider audiences.

To read and download the COMPLETE recommendations, kindly visit the link.


World Tourism Organization (2021), UNWTO Inclusive Recovery Guide – Sociocultural Impacts of Covid-19, Issue 3: Women in tourism, UNWTO, Madrid, DOI:


that we would like to adapt and accelerate through this platform and community :


I. Take measures to tackle the gender pay gap in tourism


V. Expand women’s access to digital technologies, including digital tourism platforms.

Education and training

I. Develop training programmes for women in tourism, including training on soft skills, networking and high-level training for career progression.

II. Provide targeted training for women to ensure that they can use digital technologies to innovate through digital technologies in tourism.

IV. Encourage the participation of female students and graduates in tourism studies and qualifications.

Leadership, policy and decision-making

II. Address the lack of high-level women’s leadership in decision-making spaces in the private sector, public sector tourism bodies and agencies.

IV. Actively support women’s representation and leadership in trade unions.

Community and civil society

III. Support women’s tourism networks, NGOs and tourism cooperatives to actively work towards women’s empowerment in the sector.

For the full Global Report on Women in Tourism – Second edition, visit the UNWTO Elibrary at :

For more information please contact :

partnership for the goal!


Let's work together in bringing these plan into social action!

Together, we can accelerate #Tourism4SDGs and achieve the UN SDG #5 --- Achieving Gender Equality and Empowering all Women and Girls.

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